Run In Comfort Over Any Distance With The New Under Armour HOVR Infinite 4

Fitness

Spring is a great season to start upping your running game and we’ve been testing for the perfect pair to make you excited to get out and run, while covering all your running needs at the same time. 

The great thing about the UA HOVR Infinite 4 is the versatility of the shoe like this covers all the bases. Whether you’re going for a short run or taking on those long-distances, the new HOVR Infinite 4 is the queen of comfort. Much like its predecessor, Under Armour’s game changing HOVR Infinite range is a go to running shoe for all types of runners across the globe.

What’s New? 

Unboxing the new addition to the UA HOVR family you will immediately notice the exciting new look from this extensive makeover, and the new changes do not disappoint. The most important part of any road shoe is the midsole and its ability to keep you in comfort for the duration of your run so that the energy you put in is channeled into your pace, rather than worrying about any troubles with your feet. UA have kept the reliable, smooth, secure feel of the infinite by changing the cushioning midsole system, rethinking the outsole and simplifying the upper, resulting in a lighter, softer and more durable every day running shoe.

High Impact

The change of the midsole has been a significant technical mashup to deliver more efficient cushioning. By unwrapping and flipping the UA HOVR cushioning you now get a smoother sensation as the foot moves through the natural gait cycle, which for most runners starts with a heel strike. From here, most of the impact is absorbed in the midsole with a smooth transition to the toe off. A new upper has simplified the amount of fabric used to result in just one-piece of airy mesh, which means a lighter ride, and together with the 3D moulded insole, cradles your foot to help keep it securely in place. 

Miles of Comfort 

Coming back to the gait, we approve of the outsole makeover, which reveals anatomically placed deep flex grooves to provide flexibility in key areas to work with the natural forces in your stride and smoothly take you through each cycle to build up a smooth rhythm of running. This means you save energy. Unless you burn it on going even faster – recommended!

New carbon rubber lugs under the heel offer improved traction and durability in high-impact strike zones to help propel you forward with greater confidence – another reason to up the tempo!

At A Glance 

  • Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
  • 3D-molded sock liner cradles your foot for enhanced step-in comfort
  • Responsive UA HOVR cushioning reduces impact, returns energy & helps propel you forward
  • Anatomically placed, deep flex grooves offer flexibility in key areas
  • Carbon rubber pods under the heel deliver greater traction and durability for those high-impact strike zones

Stay Connected

What we love about the whole Under Armour running range is the standard inclusion of Bluetooth in every pair of shoes. The insert in the heel records the data of your running gait, step count, ground contact time, strike angle and a whole lot more insight to analyse post run on the, free to download, MapMyRun app for your phone. It’s a simple matter of pairing your app with your shoe and then you don’t even need to run with your phone as the shoe itself is recording all the metrics. If you do run with your phone you can get the added benefits of having a real-time virtual coach advising you while you’re running. Bring on a spring full of running. 

The new HOVR Infinite 4 is available in multiple colourways at Under Armour Brand House stores nationwide as well as online for R2899: www.underarmour.co.za

*In Partnership with Under Armour

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